A new growth path
Through Spinach, we have created a unique and powerful new early stage ecosystem enabling success for partnered businesses.
We tend to attract
Ambitious founders aiming to scale rapidly, discover quickly that sensible funding sources are limited and there's an overwhelming landscape of service providers / experts who are often under-qualified.
We've seen plenty
Over the past decade we've worked directly with businesses raising and deploying capital to scale.
We've participated in and gained extensive experience of both successes and failures in the capacity of growth marketing through strategy, resourcing, execution and investment.
Change is the aim
Our culture is centred around real-world operation and innovation.
We invest where our transformational capital can empower founders and teams to achieve substantial value creation and outsized returns without taking undue risk.
We do this through
four connected pillars:
Thinking:
Everyone knows strategy is important and (almost) everyone finds it scary, as it forces them to confront a future they can only guess at.
Worse, actually choosing a strategy includes making decisions that explicitly cut off possibilities and options.
Keep strategy simple.
It's not about perfection.
The logic must be explicit.
Traditional strategic planning, often fails in the face of uncertainty and complexity.
Spinach delivers adaptive, flexible, and iterative approaches to strategy that acknowledge the limitations of predictive models and promote learning and experimentation.
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Investment:
We can all agree on one thing...
Raising capital is a challenging journey.
Convincing investors of your vision, showcasing market potential, and often: facing rejection.
It demands resilience, adaptability, and the ability to articulate your value proposition effectively.
No matter how determined, founders will often find the process distracting, exhausting and on occasion, fatal.
Venture capital → Notoriously difficult
Private equity → Difficult & scale required
Crowdfunding → Can prove expensive
Revenue based → Expensive and dependant
Bootstrapping → Tough…
Independent investors → Difficult to find…
Spinach offers early stage ventures embedded capital options via multiple methods:
1. Spinach Network: A network of independent investors and organisations offering advice & talent
2. Spinach Venture: An emerging venture capital fund dedicated to early stage startups
3. Spinach Capital: An embedded approach to growth and wealth generation for brands
Our strategic planning and execution experience tells us that we must:
- Embrace uncertainty and adaptability
- Foster a culture of learning and experimentation
- Continuously iterate and refine your strategies
Spinach offers early stage ventures capital raising options via embedded capital.
Embedded capital integrates aspects of Spinach's Thinking and / or Growth services offering.
This delivers investors confidence in invested ventures that have both additional & capable support present, as well as access / insight to live data around the businesses progress.
It delivers early stage ventures smart funding & a founder configured support team.
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Talent:
One of the many key challenges for early stage ventures is identifying, finding and then retaining talent.
The right or wrong sequence, people, remuneration, approach can make, break or springboard the business forward.
We focus purely on talent planning & identification service (we are not a recruitment agency).
Identification: Help early stage ventures plan the people and skills required.
Attraction: We use our collective network to spread the word of role opportunity and help build a pipeline.
Selection: Review and validate candidates skills, experience and suitability.
Engagement: In-role onboarding, mentoring and feedback for company, personal and professional growth outcomes.
We have learned (the hard way, on occasion) that making the correct personnel choices for growth directly impacts:
- Expertise and Innovation
- Execution and Productivity
- Adaptability
- Investor Confidence
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Growth:
There are literally thousands of so-called digital experts: Digital gurus, Growth hackers, Social savants and 'ROI Agencies' promising mind blowing growth
Most have limited & questionable experience and credentials.
Spinach has assembled a group of best in class, transparent & hardworking businesses with real credentials and proven experience.
The Spinach Advisory Council of senior leaders delivers decades of successful global growth through operation and innovation.
Spinach connects brands with skilled service providers across key growth disciplines.
- Brand & content
- Customer acquisition
- Customer retention
- Digital experience development
- Financial modelling
- Business planning & more...
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Some of our current growth partners:
Spinach connects brands with skilled service providers across key growth disciplines.
Brand & content
Customer acquisition
Custmer retention
Digital experience development
Financial modelling
Business planning
& more...
SpinachTeam:Game Changers:
Martin Corr's digital growth careers spans over 20 years.
Martin's experience includes founding and operation digital services businesses in both Europe and APAC, growing startups from a handful to dozens of employees.
With expertise driving growth of businesses from startup to publicly listed entities, across multiple categories, Martin's breadth and depth of experience provides businesses with a running start to growth planning and realisation.
Nathan Crouch
Having worked as the growth marketing lead for global direct to consumer brands, to leading technology projects for global platforms, Nathan's broad senior experience in digital industry is extensive.
Working with high profile international brands across B2B and D2C in sectors including apparel, financial services and technology, Nathan has driven change through businesses of all sizes with a focus on digital channels.
Within Spinach, Nathan remains focused on growth.
Our network
Dependent on partner needs and suitability, the Spinach network provides flexibility in expertise and leadership to provide foundation and serve specific business needs across a wide range of industry verticals.
Spinach accesses some of the most growth-focused minds and bodies to assist where needed, backed by a huge amount of diverse, successful and inspirational operators and innovators.
Long story short
The Spinach objective is to generate attractive absolute and relative returns without taking undue risk. As industry structures and technologies become ever more complex, we believe that specialization is central to achieving the best results.
By applying extensive investing, operating and innovating capabilities we enable founders to accelerate growth, achieve operational excellence, and innovate.
The current, and the future for us
Currently inviting expressions of interest for buying, backing and building exciting businesses together.
Tell us a bit about yourself; your passion, your path (and profit goals).
Democratise data: we'll debate and dissect.
Find a way to forge forward, the whole greater than the sum of its parts.